96,000+ steps, 20+ meetings, two panel sessions and two very intensive days. For ANIXE, WTM London 2026 was not simply about being present at one of the travel industry's key events. It was about strengthening relationships, listening to the market and turning conversations into concrete opportunities.
Two days packed with conversations
WTM London creates a unique opportunity to bring clients, suppliers and technology partners together in one place. For ANIXE, this year's agenda was built around exactly that.
Across two intensive days, our team participated in more than 20 meetings, alongside numerous spontaneous conversations happening between scheduled appointments. And, according to our step counters, all that networking added up to more than 96,000 combined steps.
Behind those numbers were discussions covering some of the areas particularly important for ANIXE's continued development: supplier connectivity, new integrations, product distribution, portfolio and content coverage, Transfers, partnership models and opportunities for further cooperation.
These weren't only conversations about today's projects. Many discussions focused on what our clients and partners will need next, where current distribution models can be improved and how technology can make cooperation across the travel ecosystem more efficient.
Sharing knowledge, not only attending meetings
Our presence at WTM also went beyond one-to-one meetings. The ANIXE team participated in two panel sessions, giving us the opportunity to contribute to broader industry discussions and exchange perspectives with other travel professionals.
One of them, "Everything Is Changing and Nothing Has Changed: What the Travel Industry Must Finally Fix," tackled a particularly relevant question: despite constant technological development and transformation across travel, which long-standing industry challenges are still waiting to be properly solved?
The discussion provided an opportunity to look beyond individual products and projects and explore some of the wider challenges facing the travel ecosystem. For ANIXE, this perspective is particularly relevant. Working every day at the intersection of technology, connectivity, content, suppliers and travel distribution gives us first-hand insight into both the progress the industry has made and the areas where there is still room to simplify, improve and innovate.
Events like WTM offer an important opportunity to step outside the day-to-day project environment and look at the bigger picture: changing distribution models, evolving technology, connectivity challenges and the priorities influencing both buyers and suppliers.
These insights support ANIXE's broader company strategy, helping us keep product and business development closely connected to the real needs and direction of the travel market.
The value of a strong partner network
One of our favourite WTM outcomes happened outside the original meeting schedule.
Thanks to the close relationships ANIXE has developed within its supplier network, we identified an opportunity to introduce one of our suppliers to a potential new client.
The introduction quickly turned into action. The two companies managed to arrange a face-to-face meeting the very next day at WTM, followed by positive feedback from the potential client.
It's a small example, but an important one.
For us, a successful partnership is not only about technology and connectivity. It's also about understanding the businesses we work with, recognizing opportunities and bringing the right people together to create additional value for both sides.
That's the kind of partnership we want ANIXE to represent.
From conversations to concrete action
Of course, the real measure of a successful industry event is what happens after everyone returns home.
And that work has already started.
Following WTM, several follow-up conversations have already continued by email, while new commercial opportunities have moved to the next stage. Two pricing proposals have been prepared, and new supplier agreement drafts are undergoing their final review, with the next steps already planned.
At the same time, the product and technical topics raised during WTM are providing valuable input for further discussions around connectivity, integrations, content coverage, product availability and distribution models.
This is exactly where face-to-face events continue to prove their value. A conversation that starts as a 30-minute meeting in London can become a new integration, a stronger existing partnership, a product improvement or an entirely new business opportunity.
More than 96,000 steps later...
WTM London 2026 confirmed something we strongly believe at ANIXE:
Technology connects systems, but relationships connect businesses. The two days in London gave us the opportunity to do both.
We returned with new perspectives, an extensive follow-up list and concrete opportunities already moving forward. Most importantly, we came back with an even better understanding of what our clients, suppliers and technology partners need from us next.
Thank you to everyone who met, talked and exchanged ideas with ANIXE during WTM London 2026. The 96,000+ steps are done.
The next steps have only just begun.
